Just A Pony in a Thoroughbred World...

From sales call out cards and stallion card updates to last minute edits to pedigree pages and web updates, designing one- to six-color farm and stallion brochures and all the industry publication advertising in between, both digital and print, plus logos and website design... you name it, I've probably done designs for it and for a lot of commercial advertising accounts as well.

Steady when the going gets rough and not just a one-trick pony...

  • Self starter with proven writing & graphic art abilities, as well as expert traffic & organizational skills

  • Exceptional at meeting deadlines; coordinating assignments; juggling multiple projects

  • Ability to transform client’s rough message into coherent verbiage, & give unique look for each

  • Experience with digital media, website design & maintenance for multiple Thoroughbred & commercial clients

  • Proven ability to adapt with constantly changing technology: Proficient in latest Macintosh or PC platform Adobe Creative Cloud software: InDesign / Illustrator / Photoshop / Acrobat. Basic knowledge: After Effects.

  • UX design: CSS / HTML / Sketch / Bootstrap / Wordpress / Dreamweaver / various Content Management Systems, Streamline Icon Library, etc.

  • Microsoft Office: Word / PowerPoint / Excel / Outlook & how they integrate best with design software

  • Event planning & coordination including scripting, attractive slide show graphics, invitation & program design, variable data solicitation for sponsorships, digital branding, etc.

  • Experience with a range of fund-raising organizations
    in various capacities

  • Copy writing, editing, proofreading, client relations, budgets, schedules & media planning & buying

  • Adherence to corporate identity standards for various client organizations including the Keeneland Association, The Jockey Club and its subsidiaries Grayson-Jockey Club Research Foundation, The Jockey Club Information Systems, Equibase Company, Breeders’ Cup Limited, NTRA, Rood & Riddle Equine Hospital, Fasig-Tipton Company, KTA-KTOB, AAEP, Kentucky Horse Park Foundation, WEG, and Thoroughbred industry publications: TDN, EBN, Daily Racing Form, Blood-Horse Publications, Owner-Breeder, Weatherbys, Directory of the Turf, Florida Horse, Wire to Wire, New York Breeder, Mid-Atlantic Thoroughbred, California Thoroughbred, Canadian Thoroughbred, Saratoga Special, Paulick Report, etc. I've also designed & placed ads in local publications including the Lexington Herald-Leader, the Woodford Sun, Tops in Lex, the Chevy Chaser, etc.

  • Experience supervising both small departments & large volunteer organizations