MARGARET FOSTER DESIGN

While working for Bluegrass Integrated Communications, I designed direct mail campaigns with digital components through our Amplify software for clients such as insurance agencies, real estate firms, political candidates, etc. Some select projects from these campaigns are available for viewing upon request.

Doc Lane's Veterinary Pharmacy  iPad splash page with link to Doc Lane's website for use by Animal Health sales representatives and fillable iPad order form for use by sales reps.

Bluegrass Airport  Electronic web banners for the Bluegrass Airport website and original art for use on digital signage featured in the airport concourse.

Pin Oak Stud  Various digital ads for the Thoroughbred Daily News and Thoroughbred Times Today.

Team Valor International  Digital ads for the Thoroughbred Daily News and Thoroughbred Times Today.

Bugle Hill   Digital ad for the Thoroughbred Daily News and Thoroughbred Times Today.

Pin Oak Lane Farm & Franklin-Williams Company  Various digital ads for the Thoroughbred Daily News.

Calumet Farm & Shadwell Farm  Various digital ads for the Thoroughbred Daily News.

Claiborne Farm, Hartwell Farm, Middlebrook Farm  Various stallion advertising or sales offering digital ads for the Thoroughbred Daily News and Thoroughbred Times Today.

Vinery  Various stallion advertising digital ads for the Thoroughbred Daily News and Thoroughbred Times Today.

KTA-KTOB  Various digital advertising for the Thoroughbred Daily News and Thoroughbred Times Today.

While working at Bluegrass Integrated Communications, I helped redesign our company website over a period of three years finally helping convert it to a Wordpress platform and adding many private pages for use with targeted mailing campaigns. These are available for private viewing if requested. I also created landing pages for clients and helped with the imagery selection and production for our company blog, as well as writing blog posts for my specialty, graphic design.

I have experience using a variety of content management systems. I have the most experience using Wordpress, Site Groom and News Editor to do regular daily web updates, create banners and artwork mainly for Thoroughbred clients such as Claiborne Farm, Pin Oak Stud and Shadwell Farm over a period of several years. I also contributed to the Affirmed Triple Crown website, designing artwork and coordinating production for a scrapbook section of the site using Issuu. Additional web banner art was created for the Green Tree Veterinary Services and Meet Me in Midway (Wordpress) websites.

Independently, I designed and produced an e-commerce first website for The Tony Leonard Collection using a Joomla interface. 

I have designed web banners and home page ads for the Bluegrass Airport website. Working in Dreamweaver, I designed a new splash page and product testimonial pages for Rickard Seed Company and a pro bono website makeover for Ward Hall in Georgetown, Kentucky.  Also, in the past year, I designed a website makeover for NAGDCA.

Secretariat Wall Calendar
The Tony Leonard Collection
Independent freelance project. 40th Anniversary Triple Crown 20-Month Collector’s Edition Calendar 2013-2014.
concept / design / copy writing & editing / layout / pre-press / print specification

Keeneland Association
Sales Division Gift Desk Calendar
Cromwell Advertising project. Original concept proposal 1997, designed and produced annually 1997-2004, taken in-house by Keeneland in 2005 and still produced annually.
design / layout / pre-press / print specification

Three Chimneys
Refillable Gift Display Calendar
MacLeod & Hopper project. Refillable leatherette easel-back stand with wire-o color insert for annual corporate holiday gift use.
concept / design / layout / print specification

Mitchell Tolle - American Artist
Independent project done while working at Cromwell Advertising. 168 page 5 color plus tinted varnish hardbound book with commemorative print and matching poster. 

design / layout / production / print specification

Hinkle Collection Book
for author Estill C. Pennington

Independent freelance project 2014.
96 pages plus cover perfect bound book designed for the author in conjunction with Hopewell Museum, Paris, Kentucky exhibit 2014.

design / layout / proofreading / production

Dogwood Stable Memoirs of a Longshot Book Jacket Design
Project done while working for The Bell Group.
design / layout / production / print specification

Darley Derby Trainers Dinner Slideshows 2006-2009
Designed in InDesign and Photoshop and saved in PowerPoint.
 

Woodford County Rural Land Use Board 2013
Designed in InDesign and Photoshop and saved in PowerPoint.
 

Henry Clay Soccer Boosters’
Yearbook/Programs 2005-2011
Player Collages 2005-2011
Banquet Programs 2005-2011

As a volunteer/booster parent, I acted as the pro bono creative director for the Henry Clay High School boys and girls soccer teams designing and producing the Henry Clay Soccer Boosters’ Yearbook/Programs (80-100 page annual programs) for seven years including orchestrating student advertising sales, printing coordination, senior photo shoot coordination and direction, coordinating professional photo shoots, soliciting biographical materials annually from senior players and coaches, coordinating team picture day for both organizations annually including senior location photo shoots, coordinating volunteer and professional action photography for use in various projects and coordinating senior night logistics including scripting for announcers. Also produced commemorative player collage posters for both girls' and boys' varsity and junior varsity teams each year along with banquet programs and senior night promotional posters.

The Tony Leonard Collection Retractable Mini Banners 2013

American Association of Equine Practitioners Nashville Convention Banners December 2013 including Cornhole graphics, Photo Booth Strip Graphics & Event Banners

Bluegrass Airport Digital Signage for Holiday 2013

Rickard Seeds Banners 2014

Rickard Seeds Table Top Trade Show Display 2014

Dogwood Stable Dominion Award Posters

Shadwell Farm Van & Truck Graphics

Shadwell Farm Banners for UK Grand Night for Singing Sponsorship

KyEHC Horse Donation Racetrack Poster

Stone Farm Thoroughbred Horse Sales Poster

Cigar Farewell Appearance at Madison Square Garden Semi Trailer Graphics November 2, 1996

Bluegrass Airport Luggage Cart Rental Signage 2014

While working at Bluegrass Integrated Communications, I honed my direct mail design skills creating hundreds of direct mail campaigns for clients including non-profits, political campaigns, regional banks, property valuation administrators, health departments, county clerks, hospices, arts organizations, etc., along with our own company direct mail campaigns that utilized variable data printing including variable graphics when needed. Some of these are available for viewing upon request.

The Salon at Wellington Arms 2013 Open House Invitation Post Card

Grayson-Jockey Club Research Foundation For The Love of the Horse Direct Mail/Membership Solicitation

Good Shepherd One Enchanted Evening Fund Raiser Flyer/Mailer

Kirkwood Stables Mailer/Call Out Cards

Dogwood Stable Derby Buttons
featuring horse name logos

Thoroughbred Horse Sales
Call Out Cards
for William B. Harrigan Agent, Middlebrook Farm, Shadwell Farm Sales, Winter Quarter Farm, Pin Oak Stud, Castle Park Farm, Kirkwood Stables, John Williams, Agent, Jonabell Sales.

Pin Oak Stud Bob and John
DVD Pop Up Folder

Arthur Hancock Sunday Silence
Revised CD Package

Arthur Hancock Time
CD Package

Kids Connection to Thoroughbreds
Three Ring Binder of Elementary Level
Lesson Plans with Worksheets & CD
plus promotional flyer
produced for Kentucky Thoroughbred Association
design/layout/prepress/print specification

Shadwell Farm Invasor Presentation Package with Brochure, DVD & Leatherette Presentation Box, Invasor Logo Graphics, Invasor Cap

Breeders’ Cup Charity Gala Sponsorship Promotional Package
marketing materials national fundraiser for Thoroughbred industry non-profits die-cut pocket folder with graduated inserts & letterhead package design/layout/prepress/print specification produced for three years for Grayson-Jockey Club Research Foundation

Darley Water Bottles, Darley "Big Checks" for Presentations

Thoroughbred Stallion Advertising Design for International Publications

Stonewall Farm Stallions Roster
for Japanese publication Baji Tsushin November 2006

Stonewall Farm Stallions Ad
for Japanese publication Baji Tsushin October 2006

Shadwell Farm Stallion Roster 
for Dubai UAE publication Al Khayal January 2013

Stonewall Farm Stallions
Ad for Japanese publication Keiba Book
 

While working at Bluegrass Integrated Communications, I designed direct mail campaigns for hundreds of non-profit clients including hospices, arts organizations, drug rehabilitation centers, etc., utilizing variable data printing. Some selections of this work are available for viewing upon request.

Episcopal Church of the Good Shepherd Projects:
A Love Supreme Jazz Concert Poster

The Feast of the Nativity Program Cover

The Episcopal Church of the Good Shepherd & The Equine Industry Brochure

Episcopal Church of the Good Shepherd Stewardship Brochure

Annual Church Gala Invitations & Program Covers

High Hope Steeplechase Programs, Invitations, Tickets & Passes (15 years)

Bluegrass International Cup Charity Polo Match Logo, Programs, Posters & Promotional Advertising (3 years)

Blue Grass Farms Charities Racino Roundup Invitations

Engraved Wedding Invitation Package plus Die Cut Program/Fan with Tassel
Invitation and Double Envelopes, Reply Card and Reply Envelope, Thank You Foldover Notes and Envelope, Direction Card, Menu Card and Die Cut Two Sided Fan with Wedding Party backed up by Wedding Program with Tassel.
 

Darley Flying Start Student Conference Invitations with Vellum Flysheet Presentation Schedules Produced multiple years.

Darley Test Stakes Invitation

Darley Alcibiades Stakes Invitation

Kentucky Horse Park Foundation WEG 2010 VIP Invitation Package

Kentucky Horse Park Foundation Gift from the Desert Invitation

KTOB-KTA Derby Trainers Dinner Tickets, Invitations, Reply Cards, & Programs Produced annually for multiple years featuring the previous year's winner.

KTOB-KTA Awards Luncheon Programs Produced annually for multiple years.

Good Shepherd Annual Gala Themed Invitation Packages Produced multiple years.

Blue Grass Farms Charities Event Logo & Invitation Package: Racino Round Up